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Global Publisher Program

As Windows Phone 7 continues to evolve as a platform, we will continue to expand the opportunities for developers. One area of focus for us is reaching developers in more countries and regions around the world. To that end, I’m pleased to announce today a new Global Publisher Program. This program will enable developers worldwide to work with a Global Publisher to submit apps to the Windows Phone Marketplace. Developers from countries and regions all over the world can now submit apps and games to the Windows Phone Marketplace.

How It Works: Publishers will submit applications to Marketplace on behalf of their developer customers, according to pricing and service terms defined by the Publisher. For example, During TechEd Middle East in Dubai, Microsoft Senior Vice President, Developer Division, S. Somasegar announced the launch of Yalla Apps, a new regional Windows Phone application publishing portal managed by Global Publisher, Prototype Interactive. Yalla Apps enables developers to submit and publish Windows Phone 7 applications from the developer community across the Middle East and Africa (MEA) region. We are working with additional Global Publishers in other regions to bring the same opportunity to more developers around the world.